Quick answer
Case marketing is a lead, not proof of qualifications. Ask three questions: can the named client be verified, is the case relevant to your category and factory type, and are data definitions clear (volume is neither success rate nor quality)? With consent, contact one or two reference clients or see anonymized review records. A wall of famous-brand logos is the weakest evidence and may even be unauthorized.
Detailed explanation
Three tiers of case information
- Verifiable cases: company name, category and date allow cross-checking.
- Anonymized cases: useful as evidence of experience, but impossible to confirm independently.
- Logo walls and slogans: they merely claim past service and carry the least weight.
Questions behind the numbers
- The statistical period and category mix behind 'certificates issued'.
- The split among first-pass, correction-then-pass and terminated projects.
- How average duration is calculated and whether client correction time is excluded.
- Whether the figures have a third-party or official checkable source.
Relevance to your own needs
Review experience with the same category and a similar factory size matters more than totals. Ask the agency to walk through a case close to yours—the key risks and how they were handled—and professional depth shows immediately. Companies around Jiaxing should check whether the example factories, like theirs, involve shared lines or complex compound ingredients, since only similar scenarios offer directly useful reference.
Still have questions?
Tell our consultants your product category and target market, and we will help you map out the path and the documents required.
